Understanding your audience is the key to understanding their needs. When it comes to students, remember, they are the demographic with immense buying power and brand loyalty, the challenge lies in truly getting inside their heads. Traditional market research methods can be expensive and lack the authenticity of real student voices. What if you could … Read more
In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024 election. Two surveys were conducted: One survey investigated the issues that Gen Z voters care about the most, and also examined expected voting behavior; The other survey focused on how respondents identified themselves – as liberal or … Read more
Debt-Savvy Gen Z: A Lucrative Market for Your Business College. It’s a stepping stone to a brighter future, but the financial burden it carries can feel like a heavy anchor for Gen Z students. A recent ScholarshipOwl survey revealed a sobering reality: 75% of Gen Z students expect to take on student loans, and a … Read more
Forget everything you thought you knew about marketing credit cards. Gen Z, a generation known for their digital fluency and social awareness, takes a different approach to finances. Gone are the days of generic offers and flashy incentives. Today’s students prioritize practicality, responsibility, and rewards that align with their values. Understanding their unique credit card … Read more
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice Gen Z, the digital natives, are a unique generation with distinct values and preferences. When crafting scholarship descriptions, it’s crucial to understand their mindset and tailor your message accordingly. Here are five tips to attract and engage Gen Z students: 1. Keep it Concise and … Read more
Gen Z, the digital natives, have fundamentally reshaped the way we consume information and entertainment. Their reliance on smartphones has revolutionized industries and challenged traditional media. Data Over Voice: A New Era of Connectivity Gone are the days of lengthy phone calls. Gen Z primarily relies on messaging apps, social media platforms, and video-sharing sites … Read more
If you’re a C-level executive leading a company that’s serious about attracting top Gen Z talent, here’s a wake-up call: tuition reimbursement is the new corner office. For today’s youngest professionals, the dream job doesn’t just pay the bills; it pays down their student loans and invests in their education. But before Gen Z graduates … Read more
Generation Z are entering the workforce. This generation, are digital-native and social consciousness and will probably change the dynamics and bring unique expectations and aspirations to your workplace. To attract Gen Z, businesses must understand their priorities and values. Through a recent survey of college students we conducted on the ScholarshipOwl platform, we gained valuable … Read more
Let’s be honest, we all love a good number. Thousands of followers, millions of views – it’s tempting to get caught up in these vanity metrics. But when it comes to your scholarship programs, those shiny numbers might be masking a bigger story. Imagine this: you spend thousands on a fancy Instagram campaign. You see … Read more
At ScholarshipOwl, we’ve seen firsthand how quickly the B2B landscape shifts. 2025 is shaping up to be a pivotal year, demanding a new level of agility and technical knowledge. Traditional tactics simply won’t cut it with Gen Z buyers, especially Gen Z, who are now entering the workforce and influencing purchasing decisions. They crave personalized, … Read more